1. Commission Structure

Consideration: Evaluate both the commission rate and the overall structure. While high commissions are appealing, the product's pricing and market demand are vital factors to consider.

Trade-off: Low-ticket items often have high percentage commissions but result in smaller dollar amounts. High-ticket items, despite lower percentage commissions, can provide larger earnings per sale.

Strategy: Incorporate a mix of high and low-ticket items in your portfolio. This approach balances steady income from frequent low-ticket sales with substantial earnings from occasional high-ticket transactions.

Example: Promote both a $27 e-book with a 50% commission ($13.50 per sale) and a $997 course with a 30% commission ($299.10 per sale).

2. Recurring Revenue Potential

Consideration: Products that offer recurring commissions can provide a stable, ongoing income stream, enhancing financial stability over time.

Trade-off: While recurring revenue products typically offer lower initial commissions, they provide continuous income as long as customers remain subscribed.

Strategy: Focus on products that offer recurring commissions and blend them with high-ticket one-time sales for an optimal mix of short-term and long-term income.

Example: Promote a monthly subscription software service that pays 20% recurring commission, alongside one-time purchase products.

3. Product Quality and Vendor Reputation

Consideration: High-quality products from reputable vendors are more likely to satisfy customers, leading to repeat purchases and reduced return rates.

Trade-off: High-ticket items from lesser-known vendors can be risky if they don't meet expectations. However, low-ticket items from established brands tend to be more reliable but less lucrative.

Strategy: Conduct thorough research on both the product and the vendor. Choose items with positive reviews and reliable support. Balance vendor reputation with commission potential to ensure customer satisfaction and profitability.

Example: Partner with a well-known brand for low-ticket items, while carefully vetting and testing high-ticket products from newer vendors before promotion.

4. Market Demand and Competition

Consideration: Assessing product demand and market competition is critical. High-demand products are easier to sell but often come with increased competition.

Trade-off: Low-ticket items in high demand might saturate the market, while high-ticket items might face less competition but require more effort to market effectively.

Strategy: Utilize keyword research and market analysis tools to identify trends and gaps. Focus on niche markets where you can establish authority, leveraging both low and high-ticket items to maximize reach and profitability.

Example: Use tools like Google Trends or SEMrush to identify rising niches, then select a mix of products within that niche at different price points.